Brand guidelines · v0.1 · Sep 2026
babydoll.in brand
The identity system for babydoll.in — logo, colour, type and stationery, and how to use them together.
About the name. While 'babydoll' does not have a direct meaning in Hindi or Urdu, it resonates with concepts of innocence and femininity, evoking a playful and youthful image, making it appealing for fashion and beauty contexts.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “b” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#0D7377RGB 13, 115, 119#08494CRGB 8, 73, 76#EF6F53RGB 239, 111, 83#17242ARGB 23, 36, 42#F3F6F6RGB 243, 246, 246Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Sora
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmbrace Your Playful SideH2 · 36pxEmbrace Your Playful SideH3 · 24pxEmbrace Your Playful SideBody · 17pxEmbrace Your Playful SideCaption · 13pxEmbrace Your Playful SideLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@babydoll.in
www.babydoll.in
Founding Team
babydoll.in
hello@babydoll.in · www.babydoll.in
www.babydoll.in
Explorations
Alternative wordmark directions considered for babydoll.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.